Children Privacy - what is it worth? According to Disney, three fast passes.

I read this article (At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales)) today from the NYT.

Essentially Disney will be offering wrist bands that will hold your information for easy transactions (credit card info, ticket info, etc) and personalization of your Disney experience. Now where ever you or your child goes in the park where you tap your band (which is everywhere since there will be many interactive stations), Disney will know where you were.

This is amazing for data mining. Disney will be able to see if your child enjoyed a ride so much they returned to it right after or after three other rides. What other rides took his attention. What ride drew him back. Was he standing next to the ride right before he decided to return? Did he just buy a ride related drink?

Now some parents are a bit wary of allowing this much information to be exposed to Disney. So beyond the convenience, Disney is offering three fast passes that you reserve BEFORE you enter the park (loaded onto your wrist band, I assume).

Would you sell your child's information for that?

Though I don't have kids, I would. But then again, I love data.