January 8, 2013

Homemade Soft Pretzels



Once I saw this pin on pinterest, I had to make real pretzels. We were going to go over to a friend's house to watch the play-offs and I had some left over velveta from an earlier party, so I decided to give it a try!

Picture that inspired my hunger (from homeiswheretheholmansare.blogspot.com)
When I looked at the recipe from the pin, I thought it had more sugar than I typically enjoy. So I went to a blog that is getting a ton of publicity these days and checked out smittenkitchen.com. Here is her recipe post. I chose her blog after reading about her life in NYT and going through a few of her recipes, I noticed that she did a bread class. If anything, she would have the most authentic recipe, right?

The beginning of the recipe is quite simple, so I didn't take images of flour mixing with water. But after the dough rises and you punch it down and knead it a bit, you have to make the pretzels (duh). For some reason, I thought this would be quite simple. It is not.


Rather than full pretzel shapes, I was happy with pretzel knots.


In their baking soda bath.
The baking soda bath was fine (I did not add sugar to the water). But getting the knots into the water was a bit of a challenge. Since they sat on the foil for so long, since it was so hard for me to get them into a knot, they started sticking to the foil. So one side of my knot look cute and other side look mangled.

Yum!
I made little mini ones as well. Cute and yummy.
Went very well with chili and cheese 
In the end, the mangled side didn't matter. After baking the bottoms were flat. Also, the day after, I toasted up the last pretzel in the toaster oven and it got nice and brown like packaged pretzels but soft in the middle. That might have been my favorite one! 

This is an easy recipe to do and I encourage everyone to give it a try.

Recipe from Smittenkitchen.com:
Makes 16 full-sized or 32 miniature
2 cups warm water (100°F to 110°F)
1 tablespoon + 2 tablespoons sugar
1 packet active dry yeast
5 to 6 cups all-purpose flour, plus more for dusting
1 tablespoon salt
2 teaspoons canola or other neutral oil
1/4 cup baking soda
1 large egg
Coarse or pretzel salt
Vegetable-oil cooking spray

1. Pour warm water and 1 tablespoon sugar into bowl of electric mixer fitted with a dough hook* and stir to combine. Sprinkle with yeast, and let sit 10 minutes; yeast should be foamy.
2. Add 1 cup flour to yeast, and mix on low until combined. Add salt and 4 cups more flour, and mix until combined, about 30 seconds. Beat on medium-low until dough pulls away from sides of bowl, about 1 1/2 minutes. Add another 1/2 cup flour, and knead on low 1 minute more. If dough is still wet and sticky, add 1/2 cup more flour (this will depend on weather conditions); knead until combined, about 30 seconds. Transfer to a lightly floured board, and knead about ten times, or until smooth.
3. Pour oil into a large bowl; swirl to coat sides. Transfer dough to bowl, turning dough to completely cover all sides. Cover with a kitchen towel, and leave in a warm spot for 1 hour, or until dough has doubled in size.
4. Heat oven to 450°F. Lightly spray two baking sheets with cooking spray (parchment paper, ungreased, also works). Set aside. Punch down dough to remove bubbles. Transfer to a lightly floured board. Knead once or twice, divide into 16 pieces (about 2 1/2 ounces each) or 32 if making miniature pretzels, and wrap in plastic.
5. Roll one piece of dough at a time into an 18-inch-long strip. [I find the pretzels much easier to roll on an unfloured board, oddly enough, but see what works for you.] Twist into pretzel shape; transfer to prepared baking sheet. Cover with a kitchen towel. Continue to form pretzels; eight will fit on each sheet (you may need a third sheet if making miniatures). Let pretzels rest until they rise slightly, about 15 minutes.
6. Meanwhile, fill large, shallow pot with 2 inches of water. Bring to a boil. Add baking soda (and step back, it foams up quickly) and remaining 2 tablespoons sugar. Reduce to a simmer; transfer three to four pretzels to water. Poach 1 minute on each side. Use slotted spoon to transfer pretzels to baking sheet. Continue until all pretzels are poached.
7. Beat egg with 1 tablespoon water. Brush pretzels with egg glaze. Sprinkle with salt. Bake until golden brown, 12 to 15 minutes. Let cool on wire rack, or eat warm. Pretzels are best when eaten the same day, but will keep at room temperature, uncovered, for two days. Do not store in covered container or they will become soggy.

January 7, 2013

Children Privacy - what is it worth? According to Disney, three fast passes.



I read this article (At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales)) today from the NYT.

Essentially Disney will be offering wrist bands that will hold your information for easy transactions (credit card info, ticket info, etc) and personalization of your Disney experience. Now where ever you or your child goes in the park where you tap your band (which is everywhere since there will be many interactive stations), Disney will know where you were.

This is amazing for data mining. Disney will be able to see if your child enjoyed a ride so much they returned to it right after or after three other rides. What other rides took his attention. What ride drew him back. Was he standing next to the ride right before he decided to return? Did he just buy a ride related drink?

Now some parents are a bit wary of allowing this much information to be exposed to Disney. So beyond the convenience, Disney is offering three fast passes that you reserve BEFORE you enter the park (loaded onto your wrist band, I assume).

Would you sell your child's information for that?

Though I don't have kids, I would. But then again, I love data.

January 2, 2013

I heart TripAdvisor!

NYT photo
Photo from technorati.com

I love review sites. I believe they're changing consumer spending in so many ways. Research is showing an extra star on yelp creates an increase in revenue for non-chain restaurants. And amazon reviews have gotten high levels of interest with people paying for reviews and mass reviewers.

But what about a wider scope review site such as TripAdvisor?

I'm not in the hotel business but I hear that TripAdvisor can make or break a hotel. As my generation become dependant on review sites, hotels must change the way they treat TripAdvisor.

Hotels are getting reprimanded for encouraging good reviews (one hotel was even caught offering five dollars for a good review). But I believe the best way to interact is to speak to the reviewers. If you had a bad experience, wouldn't you appreciate a comment from the owner of the hotel?

NYT's article almost sounds like a advertisement for TripAdvisor (which was singing to the choir) but I do agree that the comments do end up biasing me. If I'm forced to go to a restaurant that I read bad reviews for, I do try to see the same negativity.

What do you think?