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| NYT photo |
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| Photo from technorati.com |
I love review sites. I believe they're changing consumer spending in so many ways. Research is showing an extra star on yelp creates an increase in revenue for non-chain restaurants. And amazon reviews have gotten high levels of interest with people paying for reviews and mass reviewers.
But what about a wider scope review site such as TripAdvisor?
I'm not in the hotel business but I hear that TripAdvisor can make or break a hotel. As my generation become dependant on review sites, hotels must change the way they treat TripAdvisor.
Hotels are getting reprimanded for encouraging good reviews (one hotel was even caught offering five dollars for a good review). But I believe the best way to interact is to speak to the reviewers. If you had a bad experience, wouldn't you appreciate a comment from the owner of the hotel?
NYT's article almost sounds like a advertisement for TripAdvisor (which was singing to the choir) but I do agree that the comments do end up biasing me. If I'm forced to go to a restaurant that I read bad reviews for, I do try to see the same negativity.
What do you think?
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